Nordstrom just gave us the kind of lookbook you don't typically get from a major department store. And we love it. 
Maybe its this new wave of social responsibility that's taking over America. Or maybe Nordstrom wanted to try something new? Either way, we're here for it. The images are clean but airy with rainbow coloring and phenomenal lighting. And the models are sicker than the average blonde-hair blue eyes. For this refreshing take on campaigning, Nordstrom tapped super creatives Olivia Kim and Petra Collins to bring it all to life. The duo styled a mixture of models and every day people in wearable looks from brands like Chloé, Stella McCartney, Simone Rocha, and J.W.Anderson.

Freckles and Fro's fill a number of frames from the perspective of a female  photographer.  There's a ruggedness that you usually don't get from industry leaders but translates perfectly well online, almost like we're following a new friend's instagram story.

(all images from Nordstrom x Who What Wear)